We make your wardrobe smarter
SmartWardrobe was started with a simple idea: what if technology could help us get more out of the clothes we already own? We combine artificial intelligence with intuitive design to revolutionize how you organize and use your wardrobe.
Our Story
It all started in 2023, when founder Emma stood in front of an overflowing closet and thought "I have nothing to wear". Sound familiar?
After months of research and development, we launched SmartWardrobe – an app that uses AI to help you understand what you actually have, and how you can combine it in new ways.
Today, we help thousands of users save time every morning, shop more consciously, and feel more confident in their outfits.
Founded in Oslo, 2023
Our Values
Simplicity first
We believe in technology that simplifies everyday life, not complicates it. Every feature is designed to save you time.
Personal style
Your style is unique. We help you express it better, not blindly follow trends.
Sustainability
By knowing your wardrobe better, you shop smarter and throw away less. Good for you and the planet.
Community
We're building more than a product – we're building a community of style-conscious people.
Meet the Team
Emma Larsen
Founder & CEO
Former fashion journalist with a passion for technology and sustainability.
Anders Berg
CTO
AI expert from NTNU with experience from leading tech companies.
Sofia Hansen
Design Lead
Award-winning UX designer with a background in Scandinavian design.
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Ready to transform your wardrobe?
Join thousands of others who have already taken control of their style.
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